How motivations of SNSs use and offline social trust affect college students' self-disclosure on SNSs: An investigation in China
AbstractSocial Networking Sites (SNSs) have been proliferating and growing in popularity worldwide throughout the past few years, which have received significant interest from researchers. Previous literatures on Internet suggest that offline social trust influences online perceptions and behaviors, and there is linkage between trust and self-disclosure in face-to-face context. Adopting the Uses and Gratifications perspective as the theoretical foundation, this exploratory study aimed to address the roles that motivations of SNSs use and offline social trust play in predicting levels of self-disclosure on SNSs. Taking 640 snowballing sampling on Renren.com, the study found that there was an instrumental orientation of SNSs use among China's college students. Social interaction, self-image building and information seeking were three major motivations when college students use SNSs. As expected, the results also indicated that motivations of SNS use and offline social trust play a more important role in predicting self-disclosure on SNSs than demographics. This exploratory study gives an empirical insight in the influence of motivations of SNSs use and offline social trust on self-disclosure online. --
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Bibliographic InfoPaper provided by International Telecommunications Society (ITS) in its series 8th Asia-Pacific Regional ITS Conference, Taipei 2011: Convergence in the Digital Age with number 52327.
Date of creation: 2011
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Web page: http://www.its2011taiwan.com/
Social Networking Sites; Motivations; Self-disclosure; Offline Social Trust;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2011-12-13 (All new papers)
- NEP-ICT-2011-12-13 (Information & Communication Technologies)
- NEP-SOC-2011-12-13 (Social Norms & Social Capital)
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