IDEAS home Printed from https://ideas.repec.org/p/zbw/itsp11/52315.html
   My bibliography  Save this paper

Surfing mobile internet motivated by fashion attentiveness: An empirical study of mobile internet use in China

Author

Listed:
  • Wang, Chengjun

Abstract

The research purpose of this paper is threefold: first, to test and verify the influences of fashion attentiveness on mobile communication in the context of China, and second, to analyze how fashion attentiveness moderate other demographical variables' influence on mobile Internet use, and third, to analyze how new mobile service influence the mobile Internet use. This paper confirms that fashion attentiveness has positive influence on the use of mobile Internet, and it moderates the influences of income, education, use of mobile. Further, fashion attentiveness influences on new mobile Internet services are tested. The findings imply that first, fashion attentiveness is very important because of its moderation effect on other variables' influence, and second, new mobile Internet technology and services are of great significance for their mediation effects of fashion attentiveness's influence.

Suggested Citation

  • Wang, Chengjun, 2011. "Surfing mobile internet motivated by fashion attentiveness: An empirical study of mobile internet use in China," 8th ITS Asia-Pacific Regional Conference, Taipei 2011: Convergence in the Digital Age 52315, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsp11:52315
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/52315/1/673081036.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:itsp11:52315. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://www.itsworld.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.