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Is disruption the second time around harder to do? The entry of Iliad into the Italian telecommunications market

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Listed:
  • Yang, Shengxing
  • Vialle, Pierre
  • Whalley, Jason

Abstract

Although market entry has been a longstanding feature of mobile telecommunication markets, relatively few entrants have transformed the market(s) that they have entered. One such company is CK Hutchison, while another is Iliad, whose entry into the French mobile market profoundly and irrevocably changed it. This paper explores whether Iliad has been able to repeat this initial 'success' of disrupting the French market when it entered a second large European market, namely, Italy. We begin by outlining the circumstances that led to the entry of Iliad into the Italian market, and then chart is development as a new entrant. Through adopting such a longitudinal approach, we are able to demonstrate how Iliad has encountered numerous challenges and has adopted a different approach to that which was so success in France. We conclude that disruption the second time around is more difficult to achieve.

Suggested Citation

  • Yang, Shengxing & Vialle, Pierre & Whalley, Jason, 2022. "Is disruption the second time around harder to do? The entry of Iliad into the Italian telecommunications market," 31st European Regional ITS Conference, Gothenburg 2022: Reining in Digital Platforms? Challenging monopolies, promoting competition and developing regulatory regimes 265674, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itse22:265674
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    References listed on IDEAS

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    1. Marc Bourreau & Yutec Sun & Frank Verboven, 2021. "Market Entry, Fighting Brands, and Tacit Collusion: Evidence from the French Mobile Telecommunications Market," American Economic Review, American Economic Association, vol. 111(11), pages 3459-3499, November.
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    More about this item

    Keywords

    Iliad; disruption; Italy; mobile telecommunications;
    All these keywords.

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