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A Conjoint Analysis on e-book Market in Japan

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  • Ueda, Masashi

Abstract

The e-book market in Japan is growing in this decade and according to Impress R&D this tendency will be continue. In this paper, we collected 3,000 samples by online survey and found a tendency of consumption of e-book in Japan by using conjoint analysis. We found 1) attachment to physical objects in Japanese consumers, 2) high MWTP for device and providers. We check this by other questions and found tendency of Japanese consumer for e-distribution services.

Suggested Citation

  • Ueda, Masashi, 2017. "A Conjoint Analysis on e-book Market in Japan," 28th European Regional ITS Conference, Passau 2017 169502, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itse17:169502
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    Keywords

    online distribution; conjoint analysis; consumer survey;
    All these keywords.

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