From industry norms on full costing to ecologies: On pricing principles in telecom
AbstractIs pricing of ICT-intense offerings following classical paths of pricing, or are they losing ground? Is pricing in telecom based on costing, customer value or something else? Who participates in creating the offerings that meet the end customers? And how is revenue distributed among participating actors? In this article, the ecology concept, with collaboration among independent actors in creating offerings, is explored in an attempt to find a way of analysing the complex web of interaction and determine the connection of pricing to costing and customer value. Three cases are analysed to demonstrate the approach and to draw tentative conclusions regarding pricing in telecom. --
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Bibliographic InfoPaper provided by International Telecommunications Society (ITS) in its series 22nd European Regional ITS Conference, Budapest 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues with number 52158.
Date of creation: 2011
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Web page: http://www.itseurope.org/
pricing ecologies; telecom; revenue distribution;
Find related papers by JEL classification:
- M10 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - General
- M20 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics - - - General
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