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Werteorientierung als relevanter Erfolgsfaktor für Unternehmen im Zeitalter des Societing

Author

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  • Sudermann, Robin Rudolf
  • Middleton, Arian
  • Frilling, Thomas

Abstract

Die Ausarbeitung unter oben stehendem Titel betrachtet die Bedeutung einer Werteorientierung als Erfolgsfaktor für Unternehmen. Dabei wird das Thema in die aktuellen gesellschaftlichen Entwicklungen gebettet, die sich für Unternehmen in dem Verhalten der Konsumenten manifestieren und zu dem Begriff Societing führen. Es soll herausgestellt werden, warum Werteorientierung Unternehmen erfolgreich sein lässt und wie man Werte erfolgreich in die unternehmerische Arbeit einfließen lassen kann.

Suggested Citation

  • Sudermann, Robin Rudolf & Middleton, Arian & Frilling, Thomas, 2012. "Werteorientierung als relevanter Erfolgsfaktor für Unternehmen im Zeitalter des Societing," Wismar Discussion Papers 01/2012, Hochschule Wismar, Wismar Business School.
    • Handle: RePEc:zbw:hswwdp:012012
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    Cited by:

    1. Ringle, Günther, 2014. "Genossenschaftliche Solidarität auf dem Prüfstand," Wismar Discussion Papers 03/2014, Hochschule Wismar, Wismar Business School.
    2. Ringle, Günther, 2012. "Werte der Genossenschaftsunternehmen: 'Kultureller Kern' und neue Werte-Vorstellungen," Wismar Discussion Papers 07/2012, Hochschule Wismar, Wismar Business School.

    More about this item

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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