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Matematičko modeliranje odnosa između održivog profita i održivog poslovanja

Author

Listed:
  • Nidžara Osmanagić Bedenik

    (Ekonomski faklultet - Zagreb, Sveučilište u Zagrebu)

  • Vedran Kojić

    (Ekonomski faklultet - Zagreb, Sveučilište u Zagrebu)

  • Ivan Strugar

    (Ekonomski faklultet - Zagreb, Sveučilište u Zagrebu)

  • Davor Labaš

    (Ekonomski faklultet - Zagreb, Sveučilište u Zagrebu)

Abstract

Već nekoliko desetljeća poznato je da osim maksimizacije profita kao primarnog cilja, poduzeće za cilj ima i što veću razinu društveno odgovornog poslovanja (DOP). Praćenje odnosa između razine dobiti koju poduzeće iskazuje te razine ulaganja u održivo poslovanje, kako pokazuju strana istraživanja, vrlo je značajno za uspješno poslovanje poduzeća. Danas se u svijetu, osim kvalitativnog praćenja, odnos između održivosti profita (eng. sustainability of profit) i društveno odgovornog poslovanja sve više opisuje kvantitativnim modelima, koji daju zanimljive i precizne smjernice za uspješno upravljanje poduzećem u smislu približavanja ostvarenju oba cilja istovremeno. Stoga je od velike važnosti podići svijest o ovom fenomenu u krugu domaćih hrvatskih poduzeća. U ovom radu donosimo i razrađujemo model autora (Sudtasan, Suriya (2013)) koji koristeći fazni dijagram opisuje odnos između održivog profita i DOP-a. Iako jednostavan te ograničen određenim pretpostavkama, model vrlo dobro može poslužiti kao početni korak u analizi odnosa između održivog profita i DOP-a. Koliko je autorima poznato, ovakvo modeliranje nije do sada primjenjeno na uzorku hrvatskih poduzeća.

Suggested Citation

  • Nidžara Osmanagić Bedenik & Vedran Kojić & Ivan Strugar & Davor Labaš, 2016. "Matematičko modeliranje odnosa između održivog profita i održivog poslovanja," EFZG Working Papers Series 1601, Faculty of Economics and Business, University of Zagreb.
    • Handle: RePEc:zag:wpaper:1601
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    More about this item

    Keywords

    teorija poduzeća; matematičko modeliranje; fazni dijagram; održivost profita; društveno odgovorno poslovanje;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • C62 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Existence and Stability Conditions of Equilibrium
    • O12 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Microeconomic Analyses of Economic Development
    • C10 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - General

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