Book Review--Brands Laid Bare :Using Market Research for Evidence-based Brand Management
AbstractTo serve diversified consumers is always a challenge for an organization and, market research companies always seek new ways to serve the consumers.The book is a guide to find the universal needs, the relationship between consumers and brands, brand equity of brand as a whole,touchpoints, brand physique,segmentation, targeting,brand loyalty and the driving forces that increase sales for brands.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by EconWPA in its series Others with number 0510011.
Length: 4 pages
Date of creation: 19 Oct 2005
Date of revision:
Note: Type of Document - pdf; pages: 4. Brands,Market Research
Contact details of provider:
Web page: http://220.127.116.11
Brands; Market Research;
Find related papers by JEL classification:
- P - Economic Systems
- Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
- Z - Other Special Topics
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (EconWPA).
If references are entirely missing, you can add them using this form.