Book Review--Brands Laid Bare :Using Market Research for Evidence-based Brand Management
AbstractTo serve diversified consumers is always a challenge for an organization and, market research companies always seek new ways to serve the consumers.The book is a guide to find the universal needs, the relationship between consumers and brands, brand equity of brand as a whole,touchpoints, brand physique,segmentation, targeting,brand loyalty and the driving forces that increase sales for brands.
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Bibliographic InfoPaper provided by EconWPA in its series Others with number 0510011.
Length: 4 pages
Date of creation: 19 Oct 2005
Date of revision:
Note: Type of Document - pdf; pages: 4. Brands,Market Research
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Brands; Market Research;
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