Book Review--Brands Laid Bare :Using Market Research for Evidence-based Brand Management

This file is part of IDEAS, which uses RePEc data

Book Review--Brands Laid Bare :Using Market Research for Evidence-based Brand Management

Author Info

Deepak Kumar (ICFAI University Press,Hyderabad,INDIA)

Additional information is available for the following registered author(s):

Deepak Kumar

Abstract

To serve diversified consumers is always a challenge for an organization and, market research companies always seek new ways to serve the consumers.The book is a guide to find the universal needs, the relationship between consumers and brands, brand equity of brand as a whole,touchpoints, brand physique,segmentation, targeting,brand loyalty and the driving forces that increase sales for brands.

Download Info
To download:

If you experience problems downloading a file, check if you have the proper application to view it first. Information about this may be contained in the File-Format links below. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

Publisher Info
Paper provided by EconWPA in its series Others with number 0510011.

Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Length: 4 pages
Date of creation: 19 Oct 2005
Date of revision:
Handle: RePEc:wpa:wuwpot:0510011

Note: Type of Document - pdf; pages: 4. Brands,Market Research
Contact details of provider:
Web page: http://129.3.20.41

For technical questions regarding this item, or to correct its listing, contact: (EconWPA).

Related research
Keywords: Brands; Market Research;

Find related papers by JEL classification:
P - Economic Systems
Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
Z - Other Special Topics

Statistics
Access and download statistics

Did you know? About 1000 journals are listed on RePEc.

This page was last updated on 2009-11-6.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.