Corporate strategy in the UK credit card market: The case of Barclaycard
AbstractThe case study is concerned with how a long-standing market leader maintains a position of advantage and develops its business in a fast- moving industry undergoing significant change. There are many different strategic options open to Barclaycard, but which will be most suitable? Will all the options be acceptable, not only in terms of the likely risk and returns but also to the major stakeholders? Will the options be feasible? The case invites readers to evaluate and compare a range of strategic options and to choose the best way forward for Barclaycard.
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Bibliographic InfoPaper provided by EconWPA in its series Industrial Organization with number 0211020.
Length: 24 pages
Date of creation: 10 Nov 2002
Date of revision:
Note: Type of Document - pdf; to print on HP/PostScript/Franciscan monk; pages: 24
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banks; corporate strategy;
Find related papers by JEL classification:
- L - Industrial Organization
This paper has been announced in the following NEP Reports:
- NEP-ALL-2002-11-18 (All new papers)
- NEP-COM-2002-11-18 (Industrial Competition)
- NEP-IND-2002-11-18 (Industrial Organization)
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