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Strategy & structure of the pharmaceutical industry

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Author Info

  • Bernardo Batiz-Lazo

    (Open University Business School)

  • Sarah Holland

    (AstraZeneca)

Abstract

The case looks at the development of the modern pharmaceutical industry with an emphasis on events in the late 1990s. The various forces affecting the competitive environment around the discovery, development, production, distribution and marketing of prescription and non- prescription drugs are discussed in terms of their origins and recent developments.

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File URL: http://128.118.178.162/eps/io/papers/0211/0211018.pdf
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Bibliographic Info

Paper provided by EconWPA in its series Industrial Organization with number 0211018.

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Date of creation: 10 Nov 2002
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Handle: RePEc:wpa:wuwpio:0211018

Note: Type of Document - pdf; to print on HP/PostScript/Franciscan monk
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Web page: http://128.118.178.162

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