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Role Conflict: Society’s Dilemma with Excellence in Marketing

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Author Info
Robert Nason (The Wharton School)
JS Armstrong (The Wharton School)

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Abstract

In recent years, the American market system has come under increasing criticism from those it serves. Many young people, radicals, members of minority groups and even middle-of-the-roaders are concerned about such things as poor product quality, poor variety, unsafe products. and misleading advertising. From almost any vantage point, flaws in the American economic system are visible.

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File URL: http://129.3.20.41/eps/get/papers/0502/0502046.pdf
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Publisher Info
Paper provided by EconWPA in its series General Economics and Teaching with number 0502046.

Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Length: 7 pages
Date of creation: 11 Feb 2005
Date of revision:
Handle: RePEc:wpa:wuwpgt:0502046

Note: Type of Document - pdf; pages: 7
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Web page: http://129.3.20.41

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Related research
Keywords: role conflict; marketing; society; dilemma;

Find related papers by JEL classification:
A - General Economics and Teaching

This paper has been announced in the following NEP Reports:

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This page was last updated on 2009-12-9.


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