Barclaycard: Still the King of Pla$tic?
AbstractThis teaching case study looks at milestones in the UK credit card market. It then focuses on how a long-standing market leader maintains a position of advantage and develops its business in a fast-moving industry undergoing significant change. There are many different strategic options open to Barclaycard, but which will be most suitable? Will all the options be acceptable, not only in terms of the likely risk and returns but also to the major stakeholders? Will the options be feasible? The case invites readers to evaluate and compare a range of strategic options and to choose the best way forward for Barclaycard.
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Bibliographic InfoPaper provided by EconWPA in its series General Economics and Teaching with number 0405004.
Date of creation: 03 May 2004
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Banks; credit cards; corporate strategy;
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- A - General Economics and Teaching
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