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Barclaycard: Still the King of Pla$tic?

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Author Info

  • Bernardo Batiz-Lazo

    (London South Bank University)

  • Nurdilek Hacialioglu

    (Open University Business School)

Abstract

This teaching case study looks at milestones in the UK credit card market. It then focuses on how a long-standing market leader maintains a position of advantage and develops its business in a fast-moving industry undergoing significant change. There are many different strategic options open to Barclaycard, but which will be most suitable? Will all the options be acceptable, not only in terms of the likely risk and returns but also to the major stakeholders? Will the options be feasible? The case invites readers to evaluate and compare a range of strategic options and to choose the best way forward for Barclaycard.

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File URL: http://128.118.178.162/eps/get/papers/0405/0405004.pdf
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Bibliographic Info

Paper provided by EconWPA in its series General Economics and Teaching with number 0405004.

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Date of creation: 03 May 2004
Date of revision:
Handle: RePEc:wpa:wuwpgt:0405004

Note: Type of Document - pdf. Exhibits in separate document
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Web page: http://128.118.178.162

Related research

Keywords: Banks; credit cards; corporate strategy;

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