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La Estrategia Del Banco Bilbao Vizcaya Frente Al Banco Santander

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Author Info

  • Fernando Rubio

    (FERNCAPITAL S.A.)

Abstract

Este documento de trabajo está dividido en dos partes. Primero, se analizan las tendencias de la banca mundial. Para ello se ha actualizado un documento de trabajo previo del autor, el cual estaba incluido en una serie de siete desarrollado para analizar la Estrategia de Citicorp en Chile. Segundo, se analiza la estrategia pasada y actual entre los dos bancos: el Bilbao Vizcaya y el Santander. Durante la realización de este estudio se anunció la fusión de este último con el Central Hispano. Tercero, y por último, se analiza la posible reacción del BBV frente a esta fusión. Se considera dos alternativas: una fusión con Argentaria y otra con el Banco Popular.

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File URL: http://128.118.178.162/eps/fin/papers/0402/0402003.pdf
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Bibliographic Info

Paper provided by EconWPA in its series Finance with number 0402003.

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Length: 62 pages
Date of creation: 02 Feb 2004
Date of revision:
Handle: RePEc:wpa:wuwpfi:0402003

Note: Type of Document - pdf; prepared on WinXP; pages: 62
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Web page: http://128.118.178.162

Related research

Keywords: España; estrategia; BBVA; BSCH; análisis estratégico; banca;

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