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| Abstract |
An alternative approach is to estimate the consumer surplus from IT investments by integrating the area under the demand curve for IT. This methodology does not directly address the question of whether managers and consumers are purchasing the optimal quantity of IT, but rather assumes their revealed willingness-to-pay for IT is an accurate indicator of their preferences. Using data from the US. Bureau of Economic Analysis, we estimate four measures of consumer welfare, including Marshallian surplus, exact surplus based on compensated (Hicksian) demand curves, a non-parametric estimate, and a value based on the theory of index numbers. Interestingly, all four estimates indicate that in our base year of 1987, IT spending generated approximately $50 billion to $70 billion in net value in the US. Our estimates imply that the value created for consumers from spending on IT is about three times as large as the amount paid to producers of IT equipment, providing a new perspective on the IT value debate.
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This page was last updated on 2009-12-2.