City marketing between a theoretical reflection and a practical realization
AbstractThe paper deals with theoretical and application problems of city marketing. It is based on a series of researches which have been worked mainly in the Czech Republic, Slovak Republic, Austria, Germany and in the Netherlands. At the same time it points out the specific conditions and sometimes also different interpretations of city marketing in the countries mentioned above. The paper also points the series of discrepancies between theoretical hypothesis and practical realization of city marketing and in its final part it proposes a future of city marketing.
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Bibliographic InfoPaper provided by European Regional Science Association in its series ERSA conference papers with number ersa10p1154.
Date of creation: Sep 2011
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