Enterprise as a Learning Organization: Creating a New Competitive Advantage. International Tendencies and Perspective in Russia

The severe conditions of the modern competition engendered the necessity for the search of new ways to achieve the stable business success. Enterprises should continually seek the tools of qualitative changes of their activity. One of the effective way to solve the complicated and actual problems in managerial and production spheres is application of the available intangible capital as the basis for creating the competitive advantage. Considering the business enterprise from the point of view of Institutional Theory, which provides the most comprehensive base for understanding the enterprise as a focus of the big quantity of the economic institutions, we search the institutions of enterprise’s internal environment, where the intellect capital is being accumulated and developed. The present scientific article is dedicated to the consideration of the reasons and directions of conceptual changes in the business activity realization; to the problems of the development of business enterprise as a learning organization and creation of the corporate universities; to the experience and tendencies of the concentrate and the realization of intellectual capital. The framework of research includes the following main points: ·Analysis of the modern market development and new business conceptions ·The role of intellectual capital as an important part of the business life ·Dynamics of business environment and the necessity of learning organizations creation and development ·Modern Corporate Universities as the most important institute of the enterprise ·International and Russian tendencies in accumulation and application of intellectual capital and creation of corporate universities