This paper is a review of the book BREAKTHROUGHS!. The book presents case studies of 12 products and services; five consumer durables (cars, VCRs, walkmans, microwave ovens, Nike shoes); three services (Federal Express, Chem Lawn, Nautilus); two health care items (Tagamet, Cat Scans); an intermediate product (polyethylene); and the Post-it Note Pads. The book details the development of these products. While the authors applaud the tenacity and vision of the individual, they give some of the credit to the firms'marketing and manufacturing expertise. Ironically, the reviewer says, there isn't much concern for economic principles.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.