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Beyong Control? Predicting Consumer Behaviour Using A Measure for Consumer Locus of Control

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Author Info
Busseri, M.A.
Berton, R.R.
Lefcourt, H.M.
Abstract

We apply locus of control specifically to consumer decisions. To do so, a measurement device, the Consumer Locus Of Control (CLOC) id constructed and tested.

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Publisher Info
Paper provided by University of Waterloo, Department of Economics in its series Working Papers with number 9606.

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Length: 22 pages
Date of creation: 1996
Date of revision:
Handle: RePEc:wat:wpaper:9606

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Related research
Keywords: CONSUMPTION; DECISION MAKING; INFORMATION;

Find related papers by JEL classification:
D91 - Microeconomics - - Intertemporal Choice and Growth - - - Intertemporal Consumer Choice; Life Cycle Models and Saving
D91 - Microeconomics - - Intertemporal Choice and Growth - - - Intertemporal Consumer Choice; Life Cycle Models and Saving

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