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A Study On Consumer Behaviour Towards Private Label Brands With Respect To Groceries

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  • Krupa Mehta

Abstract

The store brands, otherwise known as private labels, are changing the future of modern trade outlets in India. Started on a low key profile, such as low price, low quality and limited movement, the store brands have gone a long way in establishing its credentials. The private labels have 50 % or more than 50% market share in many parts of the developed world. The private labels are pervasive in personal care, home care, processed food, groceries and consumer durables etc. Key words: FMCG, Grocery, Private brands, Retail chains

Suggested Citation

  • Krupa Mehta, 2016. "A Study On Consumer Behaviour Towards Private Label Brands With Respect To Groceries," Working papers 2016-06-08, Voice of Research.
    • Handle: RePEc:vor:issues:2016-06-08
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    Keywords

    fmcg; grocery; private brands; retail chains;
    All these keywords.

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