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Ecolables: A Green Sustainability Recital in Marketing- An Empirical Framework

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  • Smita Shingrup

Abstract

Environmental sustainability is not simply a matter of compliance or risk management. People are concerned about the environment and marketers have to begun to modify their practices in an attempt to attract consumer's new concern. Marketers are increasingly recognizing that the many competitive advantages and business opportunities to be gained from Eco Sustainability and Green Marketing. Key words: Ecolabels, Green Marketing

Suggested Citation

  • Smita Shingrup, 2013. "Ecolables: A Green Sustainability Recital in Marketing- An Empirical Framework," Working papers 2013-6-14, Voice of Research.
    • Handle: RePEc:vor:issues:2013-6-14
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    Cited by:

    1. Miemie Struwig & Chris Adendorff, 2018. "Consumers' Perception of Eco-labels in South Africa," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 4(2), pages 163-178, April.

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    Keywords

    ecolabels; green marketing;

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