Ecolables: A Green Sustainability Recital in Marketing- An Empirical Framework
AbstractEnvironmental sustainability is not simply a matter of compliance or risk management. People are concerned about the environment and marketers have to begun to modify their practices in an attempt to attract consumer’s new concern. Marketers are increasingly recognizing that the many competitive advantages and business opportunities to be gained from Eco Sustainability and Green Marketing. Key words: Ecolabels, Green Marketing
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Bibliographic InfoPaper provided by Voice of Research in its series Working papers with number 2013-6-14.
Date of creation: Jun 2013
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This paper has been announced in the following NEP Reports:
- NEP-ALL-2013-08-05 (All new papers)
- NEP-ENV-2013-08-05 (Environmental Economics)
- NEP-MKT-2013-08-05 (Marketing)
- NEP-RES-2013-08-05 (Resource Economics)
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