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Towards design thinking as a management practice: a learning experiment in teaching innovation

Author

Listed:
  • Nunzia Coco

    (Dept. of Management, Università Ca' Foscari Venice)

  • Monica Calcagno

    (Dept. of Management, Università Ca' Foscari Venice)

  • Maria Lusiani

    (Dept. of Management, Università Ca' Foscari Venice)

Abstract

There is an increasing need to make management knowledge more consistent with the ÒmessinessÓ and complexity of actual organizational phenomena and contexts in todayÕs world, calling for a refoundation of mainstream management theories. The paper focuses on the contribution of design thinking approaches in this sense, particularly addressing the question of how the predisposition for a design thinking approach can be shaped in management education. Following a qualitative inductive research design, it will report the experience of the introduction of new teaching practices inspired by design thinking in a class of students from a Master program on Innovation and Marketing in an Italian University. Based on the empirical findings, the challenges and opportunities of innovating business school teaching towards the construction of a design thinking mentality will be discussed.

Suggested Citation

  • Nunzia Coco & Monica Calcagno & Maria Lusiani, 2016. "Towards design thinking as a management practice: a learning experiment in teaching innovation," Working Papers 8, Department of Management, Università Ca' Foscari Venezia.
  • Handle: RePEc:vnm:wpdman:119
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    More about this item

    Keywords

    design thinking; innovation; management education; business schools; ethnography.;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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