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La creazione di un nuovo mercato: il caso dello Champagne. Un approccio evolutivo

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  • Barrère Christian

Abstract

The paper uses evolutionary games to interpret building of legal inheritance, the protection of geographical indication system (French AOC system). It organizes a particular configuration of patent rights very favourable to Champagne industry. The paper focuses on strategic choices which lead to define a competition strategy, market segmentation by quality. It shows that, in this legal innovation process, the main target is not trade protection. The problem is, for great producers, to lock all producers in quality strategies.

Suggested Citation

  • Barrère Christian, 2002. "La creazione di un nuovo mercato: il caso dello Champagne. Un approccio evolutivo," EBLA Working Papers 200203, University of Turin.
    • Handle: RePEc:uto:eblawp:200203
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    File URL: http://www.eblacenter.unito.it/WP/3_WP_Ebla.pdf
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