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Institutional Analysis of Property Rights: Means of Individualization (Trademark) as an Institutional Alternative in Ensuring Quality and Specific Performance

Author

Listed:
  • Shulga Ivan

    (Department of Economics, Lomonosov Moscow State University)

  • Eliseev Aleksander

    (Department of Economics, Lomonosov Moscow State University)

  • Kuznetsova Tatiana

    (Department of Economics, Lomonosov Moscow State University)

Abstract

The paper provides analysis of means of individualization (trademarks) as an institutional alternative to ensure quality of market goods and to enforce specific contractual performance of sellers and buyers. In general, the price mechanism as described in the perfect competition paradigm fails to ensure efficient market exchange of sophisticated goods and supplementary institutions such as a reputational mechanism are often required. Means of individualization as part of the reputational mechanism contribute to increasing efficiency of the market exchange by ensuring quality of market goods and, in broader context, by enforcing specific performance within the market contracts. The paper provides analysis of advantages and disadvantages of the means of individualization as compared with its institutional alternatives - “pure” market institutions, and centralized regulation of quality/contract performance

Suggested Citation

  • Shulga Ivan & Eliseev Aleksander & Kuznetsova Tatiana, 2014. "Institutional Analysis of Property Rights: Means of Individualization (Trademark) as an Institutional Alternative in Ensuring Quality and Specific Performance," Working Papers 0013, Moscow State University, Faculty of Economics.
  • Handle: RePEc:upa:wpaper:0013
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    More about this item

    Keywords

    trademark; means of individualization; brand; institutional alternatives; transaction costs; intellectual property;
    All these keywords.

    JEL classification:

    • D02 - Microeconomics - - General - - - Institutions: Design, Formation, Operations, and Impact
    • D71 - Microeconomics - - Analysis of Collective Decision-Making - - - Social Choice; Clubs; Committees; Associations
    • D86 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Economics of Contract Law
    • H23 - Public Economics - - Taxation, Subsidies, and Revenue - - - Externalities; Redistributive Effects; Environmental Taxes and Subsidies
    • K11 - Law and Economics - - Basic Areas of Law - - - Property Law

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