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A Framework of corporate identity Management in the mobile telecommunications industry

Author

Listed:
  • Popy Rufaidah

    (Department of Management and Business, Faculty of Economy, Padjadjaran University)

Abstract

This article reviews the literature which has focused on the area of corporate identity management. In particular it addresses the development of corporate identity management. Recent developments have led the writer to postulate two parts. Firstly, the literature on corporate identity management that is multidisciplinary in nature has reached maturity. Secondly, the variables of corporate identity management offer many possibilities for empirical and secondary research.

Suggested Citation

  • Popy Rufaidah, 2002. "A Framework of corporate identity Management in the mobile telecommunications industry," Working Papers in Business, Management and Finance 200201, Department of Management and Business, Padjadjaran University, revised Mar 2002.
    • Handle: RePEc:unp:wpaman:200201
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    File URL: http://lp3e.fe.unpad.ac.id/wpaman/200201.pdf
    File Function: First version, 2002
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    More about this item

    Keywords

    Management;

    JEL classification:

    • G0 - Financial Economics - - General

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