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A Framework of corporate identity Management in the mobile telecommunications industry

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  • Popy Rufaidah

    ()
    (Department of Management and Business, Faculty of Economy, Padjadjaran University)

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    Abstract

    This article reviews the literature which has focused on the area of corporate identity management. In particular it addresses the development of corporate identity management. Recent developments have led the writer to postulate two parts. Firstly, the literature on corporate identity management that is multidisciplinary in nature has reached maturity. Secondly, the variables of corporate identity management offer many possibilities for empirical and secondary research.

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    File URL: http://lp3e.fe.unpad.ac.id/wpaman/200201.pdf
    File Function: First version, 2002
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    Bibliographic Info

    Paper provided by Department of Management and Business, Padjadjaran University in its series Working Papers in Business, Management and Finance with number 200201.

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    Length: 21 pages
    Date of creation: Mar 2002
    Date of revision: Mar 2002
    Handle: RePEc:unp:wpaman:200201

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    Keywords: Management;

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