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Les hubs eWTP d’Alibaba :une stratégie globale d’articulation d’écosystèmes locaux

Author

Listed:
  • Louis Wiart
  • Bruno Lefevre

Abstract

Cet article cherche à caractériser le processus de territorialisation des activités d’Alibaba dans le monde, à travers la construction de hubs logistiques en Asie (Chine, Malaisie), en Europe (Belgique) et en Afrique (Rwanda, Éthiopie). Les implantations d’Alibaba se traduisent par la signature d’accords avec les pouvoirs publics locaux dans le cadre de l’initiative eWTP (Electronic World Trade Platform), un programme de coopération public-privé lancé en 2016 et adossé aux services d’e-commerce du groupe chinois. Dans cette recherche, nous entendons montrer la manière dont le développement international d’Alibaba s’effectue par la mobilisation d’écosystèmes économiques locaux, eux-mêmes intégrés et articulés à la stratégie globale du groupe industriel, au sein desquels se construisent des rapports de force matériels et symboliques.

Suggested Citation

  • Louis Wiart & Bruno Lefevre, 2020. "Les hubs eWTP d’Alibaba :une stratégie globale d’articulation d’écosystèmes locaux," ULB Institutional Repository 2013/318802, ULB -- Universite Libre de Bruxelles.
    • Handle: RePEc:ulb:ulbeco:2013/318802
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    References listed on IDEAS

    as
    1. Amel Attour, 2014. "Quel leader et business model ouvert pour les écosystèmes-plateformes de type NFC ?," Post-Print halshs-01104079, HAL.
    2. Pascal Philippart, 2016. "L’écosystème entrepreneurial : pour une intelligence territoriale," Post-Print hal-01808967, HAL.
    3. Benoît Bayenet & Henri Capron, 2012. "Les pôles de compétitivité: Un nouvel instrument de la politique industrielle de la Wallonie," ULB Institutional Repository 2013/169039, ULB -- Universite Libre de Bruxelles.
    4. Benoît Bayenet & Henri Capron, 2012. "Les pôles de compétitivité : un nouvel instrument de la politique industrielle de la Wallonie," Reflets et perspectives de la vie économique, De Boeck Université, vol. 0(1), pages 77-98.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Alibaba; e-commerce; plateforme; hub logistique; écosystème; industrie du numérique;
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