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Los horarios en la distribución comercial: La importancia del tiempo para consumidores, empresas y decisores públicos

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  • Javier Casares Ripol
  • Víctor J. Martín Cerdeño
  • Evangelina Aranda García
  • Jesús Santos del Cerro
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    Abstract

    El tiempo es una variable fundamental en los procesos de consumo. En este sentido, puede decirse que los horarios comerciales concilian la demanda de los consumidores con la oferta de los distribuidores. Por tanto, los consumidores conciben el horario comercial como un servicio desarrollado por una organización que influye en la flexibilidad con la que pueden realizar sus compras. Al mismo tiempo, una modificación en la duración de los horarios precisa un análisis en el grado de eficiencia que alcanzaría el comercio ante los cambios de estrategia. Por último, en el debate regulación vs. libertad de horarios, los decisores públicos han optado por posiciones tan distantes como considerar la plena libertad de apertura para todos los establecimientos o, por el contrario, controlar hasta el más mínimo detalle sobre la duración de la venta al público.

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    File URL: http://www2.uah.es/iaes/publicaciones/DT_06_01.pdf
    File Function: First version, 2001
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    Bibliographic Info

    Paper provided by Instituto Universitario de Análisis Económico y Social in its series Working Papers with number 06/01.

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    Length: 30 pages
    Date of creation: Nov 2001
    Date of revision:
    Handle: RePEc:uae:wpaper:0601

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    Keywords: distribución comercial; regulación horaria;

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