La genèse de l’hypermarché : est-il vraiment français d’origine ?
AbstractThe “French” hypermarket was presented in 1963 as an innovative combination of the most prominent characteristics of modern retailing of that time. This paper describes the story of this retail concept and how it crossed the Atlantic Ocean before being diffused throughout Europe. It is by and large known that it was firstly implemented in France, but we show that it was actually done in Belgium. We analyze this phenomenon of national appropriation of this concept by Carrefour.
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Bibliographic InfoPaper provided by Center for Research in Economics and Management (CREM), University of Rennes 1, University of Caen and CNRS in its series Economics Working Paper Archive (University of Rennes 1 & University of Caen) with number 201319.
Date of creation: Jun 2013
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Postal: CREM (UMR CNRS 6211) - Faculty of Economics, 7 place Hoche, 35065 Rennes Cedex - France
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