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Travel Information’s Search, Planning and Purchase of Travel Service: The Bulgarian Tourists Behaviour

Author

Listed:
  • Zhelyu Vladimirov

    (Sofia University St. Kliment Ohridski, Faculty of Economics and Business Administration)

  • Sonia Mileva

    (Sofia University St. Kliment Ohridski, Faculty of Economics and Business Administration)

Abstract

The search and accumulation of information online for the travel purposes follows three different stages: pre-trip, during-trip, and post-trip. We study the online behavioural patterns before the trip (planning), responsible for the creation of reliable own expectations, obtain ideas and make selection of attractions and places to be visited; evaluation, comparison of alternatives, booking and payment or other transactions to service suppliers. The data are obtained through the standardised questionnaire from 212 tourists in Bulgaria. The research reveals the tourists’ attitudes and practices in respect to the Internet as a source of information and a means for booking and buying online tourist products/services. The obtained results contribute to more in-depth understanding of tourist’s behavioural patterns of tourist in Bulgaria, practical feedback for suppliers and stakeholders in tourism about the quality of the websites and metasearch engines functionalities.

Suggested Citation

  • Zhelyu Vladimirov & Sonia Mileva, 2017. "Travel Information’s Search, Planning and Purchase of Travel Service: The Bulgarian Tourists Behaviour," Bulgarian Economic Papers bep-2017-10, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria // Center for Economic Theories and Policies at Sofia University St Kliment Ohridski, revised Nov 2017.
    • Handle: RePEc:sko:wpaper:bep-2017-10
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    File URL: https://www.uni-sofia.bg/index.php/eng/content/download/185205/1281064/file/BEP-2017-10.pdf
    File Function: First version, 2017
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    More about this item

    Keywords

    travel information search; on line purchase; behavioural pattern; Bulgaria;
    All these keywords.

    JEL classification:

    • Z3 - Other Special Topics - - Tourism Economics
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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