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Cultural convergence or divergence?

Author

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  • Neboj?a Jani?ijevi?

    (Faculty of Economics, University of Belgrade)

Abstract

The paper explores implications of implementation of contemporary market economy and company management in countries with significantly different national cultures comparing to those in which they emerged. In such countries a dilemma occurs: should national culture be adjusted to economic system and management or should just the opposite be done? The consequence in the first option is the process of convergence, while the consequence in the second option is the process of divergence of national cultures. The paper suggests that Serbia should choose and implement the strategy of crossvergence, that is, to simultaneously adjust the system of market economy and management on the one hand, and national culture on the other. The paper also analyses the roles that the Government, company managers and, especially, academic researchers and teachers should play in the process of crossvergence.

Suggested Citation

  • Neboj?a Jani?ijevi?, 2018. "Cultural convergence or divergence?," Proceedings of Arts & Humanities Conferences 6608514, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iahpro:6608514
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    File URL: https://iises.net/proceedings/4th-arts-humanities-conference-stockholm/table-of-content/detail?cid=66&iid=005&rid=8514
    File Function: First version, 2018
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    More about this item

    Keywords

    national culture; management; managers; research; education;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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