IDEAS home Printed from https://ideas.repec.org/p/sek/iacpro/8208882.html
   My bibliography  Save this paper

So Ugly! User Experience of LINE?s Ugly e-Stickers

Author

Listed:
  • Li-Chiou Chen

    (Yuan Ze University)

Abstract

LINE is the most popular and frequently used communication software in Taiwan, and its e-sticker function is a user favorite. In early 2016, a trend of ?ugly e-stickers? suddenly developed on LINE and the Internet. These e-stickers are drawn in the style of children?s graffiti, consisting of simple lines, and present a ?childlike? appearance without any particular design. This particular form resulted in a new style of e-sticker. This kind of e-sticker is different from the commonly pleasing impression of e-stickers and even reaches the point of being considered ?ugly? in traditional visual perception. It has also overturned the idea of ?needing a skillset to submit e-stickers.? To understand this particular phenomenon, this study explored user experience and conducted a questionnaire survey based on the Technology Acceptance Model to understand the users? experience in using ugly e-stickers and explore their motivation and intention behind using ugly e-stickers. The study found that ugly e-stickers are more popular among young and outgoing users, as well as those who frequently use communication software. Factors that affect the attitude of users toward using ugly e-stickers include the general view of ugly e-stickers and whether these e-stickers are user-friendly and practical. Comments made by others about ugly e-stickers and the popularity of such e-stickers are factors that affect the motivations of users to use e-stickers.

Suggested Citation

  • Li-Chiou Chen, 2018. "So Ugly! User Experience of LINE?s Ugly e-Stickers," Proceedings of International Academic Conferences 8208882, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:8208882
    as

    Download full text from publisher

    File URL: https://iises.net/proceedings/39th-international-academic-conference-amsterdam/table-of-content/detail?cid=82&iid=007&rid=8882
    File Function: First version, 2018
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    LINE; ugly e-stickers; user experience; Technology Acceptance Model (TAM);
    All these keywords.

    JEL classification:

    • Z00 - Other Special Topics - - General - - - General

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sek:iacpro:8208882. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Klara Cermakova (email available below). General contact details of provider: https://iises.net/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.