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Constructing Taiwan?s motorcycle diffusion model against government subsidy

Author

Listed:
  • Shihping Kevin Huang

    (National Chiao Tung University)

  • Lopin Kuo

    (Tamkang University)

  • Kuei-Lan Chou

    (National Chiao Tung University)

Abstract

Government plays an important role in promoting green consumption. However, insofar, most studies are qualitative based. The novelty of this research is to provide quantitative evidence to support the existing literature. We try to examine the connection between government policy initiatives and green consumption in Taiwan. We choose motorcycle industry as the basis of our analysis. Motorcycle is a major green-house gas emission contributor in Taiwan. Consequently, we explore factors associated with the diffusion of electric motorcycle and attempt to forecast the diffusion in Taiwan. The results show that small electric motorcycles are likely to gain a competitive advantage in Taiwan?s market after 2018. Government should gradually reduce its subsidy as the market become mature.

Suggested Citation

  • Shihping Kevin Huang & Lopin Kuo & Kuei-Lan Chou, 2016. "Constructing Taiwan?s motorcycle diffusion model against government subsidy," Proceedings of International Academic Conferences 4006298, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:4006298
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    File URL: https://iises.net/proceedings/24th-international-academic-conference-barcelona/table-of-content/detail?cid=40&iid=038&rid=6298
    File Function: First version, 2016
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    More about this item

    Keywords

    government subsidy; greenhouse gas emission; Taiwan;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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