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The Art of War: The Strategic Use of Ploys and Falsehoods in Business

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  • Niamh Brennan

Abstract

If business is "war", does that conceptualisation allow for different ethical standards just as in war? Do organisations conceptualise business as war? How do ethical standards change in war? Is there evidence of different ethical standards in organisations that conceptualise business as war? What evidence is there of the use of ploys and falsehoods in business?

Suggested Citation

  • Niamh Brennan, 2014. "The Art of War: The Strategic Use of Ploys and Falsehoods in Business," Open Access publications 10197/6413, Research Repository, University College Dublin.
    • Handle: RePEc:rru:oapubs:10197/6413
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    File URL: http://hdl.handle.net/10197/6413
    File Function: Open Access version, 2014
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