Promoting – A Base Component Of The Marketing Mix In Museums. Case Study: The Museum Of The Romanian Peasant
AbstractThe Museum of the Romanian Peasant is part of the European museums family of Art and Popular Traditions. It is a national museum which is under the patronage of the Ministry of Culture, being the owner of some extremely rich object collections, housed in a building – historic monument, in a neo-Romanian style, it practices a distinct museum science, which brought it the honor of being awarded the EMYA (European Museum of the Year Award) trophy in 1996.
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Bibliographic InfoPaper provided by Research Centre in Public Administration and Public Services, Bucharest, Romania in its series Proceedings of the Fifth "Administration and Public Management" International Conference: "Public Institutions' Capacity to Implement the Administrative Reform Process", Bucharest, June 23-24, 2009 with number 16.
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Publication status: Published in the Proceedings of the Fifth Administration and Public Management International Conference. Public institutions’ capacity to implement the administrative reform process , Bucharest, June 23-24 2009, pages 165-172
Cultural Institutions; Museums; the Marketing Mix; promoting.;
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