This file is part of IDEAS, which uses RePEc data


[ Papers | Articles | Software | Books | Chapters | Authors | Institutions | JEL Classification | NEP reports | Search | New papers by email | Author registration | Rankings | Volunteers | FAQ | Blog | Help! ]

Consumer behavior and the aspiration for conformity and consistency

Author info | Abstract | Publisher info | Download info | Related research | Statistics
Author Info
Goebel, Markus () (Helmut Schmidt University, Hamburg)
Schneider, Andrea () (Helmut Schmidt University, Hamburg)
Thomas, Tobias () (Helmut Schmidt University, Hamburg)

Additional information is available for the following registered author(s):

Abstract

The (socio-)psychological concepts of individual aspiration for con- formity and consistency are integrated into the rational-choice frame- work. By using this integrative approach it is shown that after a shock the aspiration for conformity results in an equilibrium which deviates from the homo oeconomicus' behavior towards the consumption of the peer group, whereas the aspiration for consistency leads to the result that the equilibrium consumption is not reached at once. Combining these e®ects a new consumption path is derived. After a shock the individual consumption converges step-by-step to the new equilibrium consumption.

Download Info
To download:

If you experience problems downloading a file, check if you have the proper application to view it first. Information about this may be contained in the File-Format links below. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: http://www.hsu-hh.de/fgvwl/index_jw7Lm5fdu81wJbXm.html
File Format: application/pdf
File Function: Full text
Download Restriction: no

Publisher Info
Paper provided by Helmut Schmidt University, Hamburg in its series Working Paper with number 57/2007.

Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Length: 25 pages
Date of creation: Jan 2007
Date of revision:
Handle: RePEc:ris:vhsuwp:2007_057

Contact details of provider:
Postal: Holstenhofweg 85, D-22043 Hamburg
Phone: +49 (0)40 6541 2590
Fax: +49 (0)40 6541 2780
Web page: http://www.hsu-hh.de/fgvwl/
More information through EDIRC

For technical questions regarding this item, or to correct its listing, contact: (Kai Hielscher).

Related research
Keywords: Consumer behavior; consistency; conformity; habit persistence; step-by-step adaptation;

Find related papers by JEL classification:
D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
D91 - Microeconomics - - Intertemporal Choice and Growth - - - Intertemporal Consumer Choice; Life Cycle Models and Saving
Z13 - Other Special Topics - - Cultural Economics - - - Social Norms and Social Capital; Social Networks Economic Anthropology

Statistics
Access and download statistics

Did you know? To receive notification of recent additions to the database, subscribe to the free NEP reports.

This page was last updated on 2009-11-27.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.