Study on the Integrating Development Trend of Shanghai's Cultural and Tourism Industries

ourism is a group of industries that provide goods and services for tourists, such as food, housing, travel, shopping and entertainment. Cultural industries are production activities that provides cultural products to the public. Although it is in fact a collection of a series of industries, tourism is actually an industry measured from the perspective of consumer demand, while cultural industries are measured in terms of consumer supply. There are some overlaps between the two because they measure the industry from the demand side and the supply side, respectively. But tourism and cultural industries are independent and not identical. Tourism can promote the utilization of some cultural resources and turn them into cultural tourism products and can extend the existing market of cultural products, thereby expanding the scale of cultural industries. The development of tourism will also lead to a new batch of cultural products and services for tourists, which will also enrich all. Finally, tourism can promote cultural institutions to increase the content of cultural industry management, and provide a new path for the transformation of the development mode of cultural undertakings.