신남방지역 온라인 플랫폼 시장 분석과 시사점 (Analysis on the Online Platform Markets and Policies in India and ASEAN)

최근 신남방지역 온라인 플랫폼 시장의 성장세가 뚜렷하다. 신남방지역 국가들이 적극적으로 디지털 경제정책을 추진하는 가운데, 코로나19를 계기로 비대면 경제·사회 활동에 대한 수요가 더욱 높아지고 있다. 본 연구는 신남방지역 온라인 플랫폼 시장의 발전수준과 성장영역, 신남방지역 주요국의 관련 제도와 정책, 그리고 미국, 중국, 호주 등 주요국의 대(對)신남방지역 정책과 전략을 연구하여 우리 기업의 진출 및 관련 정책 수립에 대한 시사점을 제시하였다. Recently, there has been prominent growth in the digital platform market in Southeast Asian countries and India. Due to the Covid-19 pandemic, demands for economic and social activities centered on digital platforms are expected to rise further. This report presents implications for cooperation between Korea and Southeast Asian countries and India by studying the development level and growing areas of the digital platform market in these countries, related laws and regulations, policies, and lastly, strategies of countries such as the United States, China and Australia toward Southeast Asian countries and India. While the Southeast Asian platform market is led by growth in e-commerce, ride-sharing and delivery services, the content platform market represented by over-the-top (OTT) media services is also growing rapidly with Covid-19, and there is a high perspective of growth in digital education and healthcare as well. India is accelerating its digital transformation across various areas due to the establishment of its Aadhaar-based digital financial ecosystem, increased demands on untact activities, and improved income levels. Amid the rapid growth of the online platform market, policies and institutional environments related to digital platforms in Southeast Asia and India are also rapidly changing. Southeast Asian countries are in the process of establishing an institutional basis for digital platforms: regulations on foreign investment, private information protection, e-commerce, etc. India is also in the process of overhauling its digital platform- related institutions and regulations. (the rest omitted)