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Mesure des préoccupations éthiques dans le contexte de la consommation : un état de l’art (measurement of ethical concerns in the context of consumption : a state of the art)

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  • Virginie DELBENDE

    ()

  • Maud HERBERT

    ()
    (labrii, ULCO)

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    Abstract

    Les préoccupations éthiques guident depuis longtemps la consommation de certains individus. Toutefois, la consommation dite « responsable » sort peu à peu de la confidentialité et des circuits de distribution spécialisés en se démocratisant, notamment grâce à une diffusion plus large de produits bio et équitable et de labels « sociaux » dans les circuits de distributions traditionnels. En conséquence, les « consommateurs responsables » sont désormais plus nombreux, tout comme leurs motivations. Dans ce contexte d’évolution récente, nous proposons un état de l’art de la littérature en comportement du consommateur en nous focalisant plus particulièrement sur les outils de mesure des préoccupations éthiques du consommateur.

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    File URL: http://riifr.univ-littoral.fr/wp-content/uploads/2009/01/doc-207.pdf
    File Function: First version, 2009
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    Bibliographic Info

    Paper provided by Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation in its series Working Papers with number 207.

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    Length: 16 pages
    Date of creation: Feb 2009
    Date of revision:
    Publication status: Published in Cahiers du Lab.RII, Febrary 2009
    Handle: RePEc:rii:riidoc:207

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    Keywords: social responsible behavior; consumer; measurement; ethics;

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