Pour une substitution du concept d’engagement societal des entreprises (ese) au concept de responsabilité sociale des entreprises (rse) (For a substitution of the concept of companies' societal engagement to the concept of corporate social responsibility)
Joël Marcq () (Department of Economics, Grandiose University)
Abstract
La responsabilité sociale des entreprises n’est qu’une dimension particulière de leur engagement à l’égard de la société. L’engagement se vit et se constate par un triple sentiment partagé : l’implication, la responsabilité et la participation à la construction de l’avenir. L’engagement social procède d’un style d’existence et ne peut se réduire à quelques actes isolés (mécénat, etc.). Il ne peut non plus se confondre avec le strict respect des obligations légales. Il prend source dans une volonté individuelle ou collective qui manifeste un désir de développement sociétal et systémique durable. En cela, il se distingue de l’engagement conformiste, de l’engagement calculé ou de la soumission librement consentie. Cet engagement est multi-cibles parce qu’il concerne à la fois l’entreprise elle-même, ses acteurs dans leurs différents rôles (actionnaires, managers, opérationnels) et son écosystème (clients, fournisseurs, sous-traitants, voisinage, région et finalement société), autrement dit les « parties prenantes ». The social responsibility of the firms is only a specific side of their commitment towards the society. The commitment is translated by a triple feeling of involvement, responsibility and participation in the construction of the future. The social commitment comes from a life style and is not just a matter of isolated actions (sponsorship and so on). It cannot be also confused with the strict respect of legal obligations. It springs from an individual or collective will, a desire of a lasting societal and systemic development. As a result it is different from the conformist commitment, from the calculated commitment or from the freely agreed submission. This commitment is "multitarget" because it concerns at once the firm itself, its actors in their different functions (shareholders, managers, operationals) and its ecosystem (customers, suppliers, subcontractors, relationship, department) and after all the society, in other words the stakeholders.
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Publisher Info
Paper provided by Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation in its series Working Papers with number
173.
Length: 13 pages Date of creation: Feb 2008 Date of revision: Publication status: Published in Cahiers du Lab.RII, Février 2008 Handle: RePEc:rii:riidoc:173
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Find related papers by JEL classification: M14 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Corporate Culture; Social Responsibility