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Les rapports "producteurs-distributeurs" : puissance d'achat et marques de distributeurs

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  • Bergès-Sennou, F.
  • Caprice, S.

Abstract

This article analyses the impact of recent mergers in the retailing sector as a mean to improve retailers' buying power. Such power can lead produce rs to be economically abused by retailers or more generally to pay them fi xed fees as commercial cooperation strategies. Private labels, with differ ent situations across products and countries are a tool for retailers to d iscriminate markets. These store brands can also be a true negotiation sta ke with producers. ...French Abstract : Cet article fait le point sur l'implication des récentes concentrations da ns la grande distribution qui a renforcé le pouvoir d'achat des distribute urs. Cela conduit parfois les producteurs à une dépendance économique ou p lus généralement à des pratiques commerciales comme les primes de référenc ement. Les marques de distributeurs, avec des situations fort différentes selon les pays et les produits, permettent de segmenter le marché et se ré vèlent être un véritable enjeu de négociation avec les producteurs.

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Bibliographic Info

Paper provided by French Institute for Agronomy Research (INRA), Economics Laboratory in Toulouse (ESR Toulouse) in its series Economics Working Paper Archive (Toulouse) with number 42.

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Length: 17 p.
Date of creation: 2002
Date of revision:
Handle: RePEc:rea:inrawp:42

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Keywords: BUYING POWER; PRIVATE LABELS; ECONOMIC DEPENDENCE ; ENTREPRISE DE DISTRIBUTION; CONCENTRATION D'ENTREPRISES; CONCENTRATION VERTICALE; POUVOIR D'ACHAT; LABEL DE QUALITE; MARQUE DE DISTRIBUTEUR;

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