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When Improvements in Performance Don’t Translate into Improvements in Trust: A Chair’s Reflection on the Importance of Distinguishing between Transactional and Relational Performance in Building Trust, Reputation, and Advocacy from Stakeholders

Author

Listed:
  • Peter Molyneux

    (Henley Business School, University of Reading)

  • Kelly Sloan

    (Henley Business School, University of Reading)

  • Kevin Money

    (Henley Business School, University of Reading)

Abstract

This paper presents qualitative findings related to stakeholders’ trust in, and perceived reputation of, a health care provider. These findings are novel as they reveal that improvements in established measures of quality and performance may not result in increased reputation or trust from stakeholders. A deeper analysis reveals that performing well on transactional elements of service delivery has a limited effect in generating positive advocacy for the organisation; it is equally important to focus on the relational elements of public service delivery, as it is these that are most associated with trust and positive advocacy for the organisation concerned. Practical insights for building trust and reputation are then considered.

Suggested Citation

  • Peter Molyneux & Kelly Sloan & Kevin Money, 2019. "When Improvements in Performance Don’t Translate into Improvements in Trust: A Chair’s Reflection on the Importance of Distinguishing between Transactional and Relational Performance in Building T," John Madejski Centre for Reputation jmc-dp2019-01, Henley Business School, University of Reading.
  • Handle: RePEc:rdg:jmcrep:jmc-dp2019-01
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    More about this item

    Keywords

    trust; reputation; corporate dashboards; corporate governance; board decision-making;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M4 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting

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