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SYNCHROMARKETING: SEBAGAI CARA PERUSAHAAN MENINGKATKAN PENDAPATAN (STUDI KASUS TOMSK GARDEN GROUP RUSSIA Ltd)
[Synchromarketing strategies and Ansoff matrix in increasing the company's revenue]

Author

Listed:
  • Ulza, Emaridial
  • Semenovna, Selevich Tatyana
  • Wijiharjono, Nuryadi
  • Zulpahmi, Zulpahmi
  • Zamzany, Faizal Ridwan

Abstract

The purpose of this study was to analyze the influence of synchromarketing strategies and Ansoff matrix in increasing the company's revenue during the seasonal market. The case studies carried out in Tomsk Garden Group Russia Ltd that provides landscape design services and has a lot of demand in the summer, especially during June and July. However, demand for landscape design services fell during the winter. In this paper, using descriptive qualitative methods and survey questions to consumers for increasing revenue at the seasonal market. The results of this case showed that synchromarketing and Ansoff matrix can help companies increase revenue.

Suggested Citation

  • Ulza, Emaridial & Semenovna, Selevich Tatyana & Wijiharjono, Nuryadi & Zulpahmi, Zulpahmi & Zamzany, Faizal Ridwan, 2017. "SYNCHROMARKETING: SEBAGAI CARA PERUSAHAAN MENINGKATKAN PENDAPATAN (STUDI KASUS TOMSK GARDEN GROUP RUSSIA Ltd) [Synchromarketing strategies and Ansoff matrix in increasing the company's revenue]," MPRA Paper 83372, University Library of Munich, Germany, revised 2017.
    • Handle: RePEc:pra:mprapa:83372
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    More about this item

    Keywords

    Seasonal market; Market; Syncromarketing; Revenue; Landscape design;
    All these keywords.

    JEL classification:

    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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