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Ways of increasing the visibility of the Romanian rural tourism

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  • Avram, Daniel

Abstract

Romania has a remarkable natural heritage, with landscapes that are unique in the world and with villages still preserving the habits and traditions unaltered. Country’s potential for the practising the rural tourism is high, with fair chances of transforming villages that are less visible at the international level into actual emblematic destinations. As the urban pollution and organisational stress rise, the vacations in the rural area may be a plausible way of reinvigorating the spirit. However, the lack of visibility of the Romanian destinations requires that new promoting methods be identified. By the quality analysis carried out by the author in this article, new ways to increase the Romanian tourism visibility and to attract new tourists are argued. Aspects such as promotion by art, by thematic museums, with the help of opinion makers or by means of popular literature pieces have been considered. Thus, the potential methods of promoting the authentic Romanian village have been identified, assuming that each reference in the foreign press, cinema or other communication channel must be identified and exploited for the benefit of the Romanian tourism.

Suggested Citation

  • Avram, Daniel, 2016. "Ways of increasing the visibility of the Romanian rural tourism," MPRA Paper 76894, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:76894
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    File URL: https://mpra.ub.uni-muenchen.de/76894/1/MPRA_paper_76894.pdf
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    References listed on IDEAS

    as
    1. Alexander Trukhachev, 2015. "Methodology for Evaluating the Rural Tourism Potentials: A Tool to Ensure Sustainable Development of Rural Settlements," Sustainability, MDPI, vol. 7(3), pages 1-19, March.
    2. Dorobantu, Maria Roxana & Nistoreanu, Puiu, 2012. "Rural Tourism and Ecotourism – the Main Priorities in Sustainable Development Orientations of Rural Local Communities in Romania," MPRA Paper 31480, University Library of Munich, Germany.
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    More about this item

    Keywords

    rural tourism; Romanian rural tourism; promotion by art; promotion of rural tourism; promotion in tourism;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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