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Архетипический Маркетинг Как Методология И Методика Исследования Интернета : Психология Восприятия Контента
[Archetypal marketing as methodology and methods of journalism’s research: The psychology of content’s perception]

Author

Listed:
  • Sosnovskaya, Anna

Abstract

The paper presents relevant psychological theory to study practices of consumption of Internet content. These theories help to define different user groups, different ways of information'consumption and perception, the strategy of behavior on the Internet, to establish a link between online behavior and mentality.

Suggested Citation

  • Sosnovskaya, Anna, 2016. "Архетипический Маркетинг Как Методология И Методика Исследования Интернета : Психология Восприятия Контента [Archetypal marketing as methodology and methods of journalism’s research: The psychology," MPRA Paper 76225, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:76225
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    More about this item

    Keywords

    Internet-communication; mentality; Internet; Internet identity; psychoanalysis;
    All these keywords.

    JEL classification:

    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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