IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/54475.html
   My bibliography  Save this paper

Podnikateľský model ako nástroj strategického manažmentu na príklade spoločnosti Marvel entertainment
[Business model as a tool of strategic management on the example of the Company Marvel Entertainment]

Author

Listed:
  • Misunova Hudakova, Ivana
  • Misun, Juraj

Abstract

In December 2009 the media group Disney completed the takeover of Marvel Entertainment, which belongs to the largest comic book publishers in the world. The transaction significantly changed the two companies, as well as the movie industry. Disney greatly expanded its child target group, which consisted mostly of young girls so far, when with the takeover of Marvel it began to target also boys. A huge competitive advantage in the turbulent, complex and dynamic business environment for Marvel is and will be the distribution network of Disney and a free entrance card to the Disney Parks Resorts. The aim of this paper is to examine the business model under the concept of Canvas in the company Marvel and to make a prediction of the development of this company in one of the largest media conglomerates in the world.

Suggested Citation

  • Misunova Hudakova, Ivana & Misun, Juraj, 2013. "Podnikateľský model ako nástroj strategického manažmentu na príklade spoločnosti Marvel entertainment [Business model as a tool of strategic management on the example of the Company Marvel Entertai," MPRA Paper 54475, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:54475
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/54475/1/MPRA_paper_54475.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Marvel Entertainment; Walt Disney Company; prediction of development; business model; Canvas concept;
    All these keywords.

    JEL classification:

    • G34 - Financial Economics - - Corporate Finance and Governance - - - Mergers; Acquisitions; Restructuring; Corporate Governance
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:54475. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.