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The city and its canal: producing a place marketing pilot plan for Chester

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  • Deffner, Alex
  • Metaxas, Theodore

Abstract

The main purpose is the presentation of a Place Marketing Pilot Plan (PMPP) for the city of Chester and its unique Canal. This plan was produced in the context of the INTERREG IIIc project CultMark (Cultural Heritage, Local Identity and Place Marketing for Sustainable Development). The PMPP is based on the Strategic Planning process always starting from the identification of the vision of the place and the primary place (incorporating tourism) development objectives, also leading to the increase of competitiveness.

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File URL: http://mpra.ub.uni-muenchen.de/41079/
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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 41079.

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Date of creation: 2009
Date of revision: 2009
Handle: RePEc:pra:mprapa:41079

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Related research

Keywords: Place Marketing Plan; Chester/ Chester Canal; CultMark INTERREG IIIc project; heritage tourism;

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