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Bundles and Range Strategies: The Case of Telecom Operators

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Author Info
Pernet, Sophie
Abstract

Against a background of competition and the generalisation of IP that characterises the field of electronic communications, the concept of the "bundle" has resulted in the emergence of "triple play", and even "quadruple play." This paper offers an overview of the growth of this phenomenon by introducing a distinction between the basic components of multiplay strategies and the diverse range of functions that can be linked to these strategies.

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File URL: http://mpra.ub.uni-muenchen.de/3550/
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 3550.

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Date of creation: Sep 2006
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Handle: RePEc:pra:mprapa:3550

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Related research
Keywords: Bundle range strategy triple play quadruple play.

Find related papers by JEL classification:
O33 - Economic Development, Technological Change, and Growth - - Technological Change - - - Technological Change: Choices and Consequences; Diffusion Processes
L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
O14 - Economic Development, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
L88 - Industrial Organization - - Industry Studies: Services - - - Government Policy
H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
K23 - Law and Economics - - Regulation and Business Law - - - Regulated Industries and Administrative Law
L90 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - General
L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

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