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Influence of Age on Customer Dinning Experience Factors in US Japanese Restaurants

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  • Reynolds, Johnny Sue
  • Hwang, Jaesun
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    Abstract

    The purpose of this study was to examine the influence of age on customer dining experience levels at Japanese restaurants in the United States and to determine if there are differences in influential factors between customers of different ages when they eat at Japanese restaurants. To address the objectives of the study, customers who patronized Japanese restaurants were asked to rank the importance of 20 dining experience factors. Researchers give recommendations for restaurateurs to bridge the gap between customers of different age groups in order to gain a competitive edge in today’s highly competitive restaurant market.

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    File URL: http://mpra.ub.uni-muenchen.de/25394/
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    Bibliographic Info

    Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 25394.

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    Date of creation: 09 Jul 2005
    Date of revision: 24 Jan 2006
    Publication status: Published in TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism 2.1(2006): pp. 29-43
    Handle: RePEc:pra:mprapa:25394

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    Related research

    Keywords: Japanese restaurants; ethnic cuisine; Asian foods; dining experiences; consumer; satisfaction;

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