La información segmentada y el sistema de información de gestión para la toma de decisiones de inversión internacional: El caso de Indiex, S. A
[Segment reporting and management information for international investment decision making: Inditex, S.A]
AbstractInditex, S. A. is a leading textile holding. It has seven brand names, although the best known is Zara, its flagship. The key to its success lies in a swift response from production to market needs. The marketing strategy is locating its new brand names stores in major shopping streets. Moreover, the way it has to introduce its new ones is through its flagship. This article will study about the way of Inditex about making decisions about international investment.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 23210.
Date of creation: 25 Mar 2010
Date of revision:
Inditex; Sistema de Información de Gestión; Inversión Internacional; Información Segmentada;
Find related papers by JEL classification:
- M1 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration
This paper has been announced in the following NEP Reports:
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ekkehart Schlicht).
If references are entirely missing, you can add them using this form.