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La información segmentada y el sistema de información de gestión para la toma de decisiones de inversión internacional: El caso de Indiex, S. A
[Segment reporting and management information for international investment decision making: Inditex, S.A]

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  • Gallardo Ramiro, M V

Abstract

Inditex, S. A. is a leading textile holding. It has seven brand names, although the best known is Zara, its flagship. The key to its success lies in a swift response from production to market needs. The marketing strategy is locating its new brand names stores in major shopping streets. Moreover, the way it has to introduce its new ones is through its flagship. This article will study about the way of Inditex about making decisions about international investment.

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File URL: http://mpra.ub.uni-muenchen.de/23210/
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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 23210.

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Date of creation: 25 Mar 2010
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Handle: RePEc:pra:mprapa:23210

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Keywords: Inditex; Sistema de Información de Gestión; Inversión Internacional; Información Segmentada;

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