Aplikácia log-lineárnej analýzy v marketingovom výskume
[Application of log-linear analysis in marketing research]
AbstractThe aim of the article is to point out the possibility of application of log-linear analysis within the research of hidden relations of data. We use real data gained from the marketing research, which was based on the identification of educational institution communication policy tools in order to define the perception of further education need in relation to the value of education from the point of motivation.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 20260.
Date of creation: 15 Nov 2009
Date of revision:
log-lineárna analýza; štatistická metóda; komunikačný marketingový mix;
Find related papers by JEL classification:
- C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
- C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ekkehart Schlicht).
If references are entirely missing, you can add them using this form.