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The importance of the Web technologies during the communication process between a company and its clients


Author Info

  • Ţarcă, Naiana
  • Vatuiu, Teodora
  • Popa, Adela


In order to face the new market environment which is in constant change, the company must place the customer in the center of its attention. As a result, the company will not follow, first of all, the benefit brought by a certain successful business, but to develop long-term business relationships with the same customers. The integration of Web technologies has an important place into the process of accomplishing companies’ objectives to increase the competitiveness degree on the market by generating customers’ loyalty. Developing a web-site makes it possible a very good communication with the clients , and this leads, finally, to a constant adaptation of the company’s offer to the continuously changing customers’ requests.

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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 19261.

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Date of creation: 01 Sep 2009
Date of revision: 15 Oct 2009
Handle: RePEc:pra:mprapa:19261

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Keywords: client-oriented marketing; website; customer relationship management; performance through quality; centralized databases;

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Cited by:
  1. Claudia Elena Dinucă, 2011. "Web Structure Mining," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, University of Petrosani, Romania, vol. 11(4), pages 73-84.


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