The importance of the Web technologies during the communication process between a company and its clients
AbstractIn order to face the new market environment which is in constant change, the company must place the customer in the center of its attention. As a result, the company will not follow, first of all, the benefit brought by a certain successful business, but to develop long-term business relationships with the same customers. The integration of Web technologies has an important place into the process of accomplishing companies’ objectives to increase the competitiveness degree on the market by generating customers’ loyalty. Developing a web-site makes it possible a very good communication with the clients , and this leads, finally, to a constant adaptation of the company’s offer to the continuously changing customers’ requests.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 19261.
Date of creation: 01 Sep 2009
Date of revision: 15 Oct 2009
client-oriented marketing; website; customer relationship management; performance through quality; centralized databases;
Other versions of this item:
- Naiana Ţarcă & Teodora Vătuiu & Adela Popa, 2009. "The Importance of the Web Technologies During the Communication Process between a Company and its Clients," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 9(2), pages 307-312.
- O33 - Economic Development, Technological Change, and Growth - - Technological Change; Research and Development; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
- O3 - Economic Development, Technological Change, and Growth - - Technological Change; Research and Development; Intellectual Property Rights
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- Claudia Elena Dinucă, 2011. "Web Structure Mining," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(4), pages 73-84.
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